This test will make you rethink driving web traffic from SMS
We recently split test email vs SMS to direct customers to an online registration form. It was on behalf of a financial services customer, with the aim of learning about the intricacies of cross-channel journeys and impact on overall performance. While the results may be impacted by the industry and the use case, the results […]
This test will make you rethink driving web traffic from SMS Read More »