One of the more common questions we get is “how does Upwire differ from the raft of bulk SMS providers out there?”. They might be online platforms or ‘old school’ messaging companies. It’s a fair question and often customers don’t know what to look for when weighing up their options. Here’s the key things you […]
Upwire vs Bulk SMS providers; what’s the difference? Read More »
App notifications get turned off. A lot. The likelihood of your app notifications getting turn off ranges from somewhat likely to very likely depending on the industry you operate in. As the below graphic demonstrates, some industries such as ride sharing apps, provide timely and relevant notifications and are therefore less likely to be turned
Why app notifications are doomed to fail Read More »
It’s widely known that SMS open rates are a sky-high 98% within 6 minutes of being sent. But there’s a difference between having a message read and truly engaging customers. Nearly everyone has a mobile phone and unlike app notifications, SMS won’t get turned off. But more than being omni-present, SMS is how customers want
8 ways your competitors are using SMS to engage customers Read More »
Why international text messaging works Service providers have a brilliant opportunity to create brand advocates with international text campaigns. As a communication medium they are unmatched for reaching customers overseas. Most travelers take their mobiles with them nowadays. And texts are read within 6 minutes of being sent in 95% of cases. On the other
Ultimate guide to sending international text messages Read More »
If there’s one customer journey insurance providers should nail, it’s the insurance policy renewal. Well-worn marketing textbooks will tell you that the cost to retain a customer is one fifth of the cost to acquire a new one. Whether or not that exact figure rings true for your company, it won’t be far off. Letting
How to ensure insurance renewals never get missed ever again Read More »
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